Market research firm Atlas Research & Consulting announced that the Galaxy S21 series reached the level of the Galaxy S8 (about 620,000 units) by recording cumulative sales of 590,000 units until the fourth week after launch.
In the domestic smartphone market, sales of Samsung Galaxy S flagship models have been on the decline since the Galaxy S8.
Atlas Research & Consulting did not reveal the exact figures, but the first month sales of the Galaxy S21 were 1.5 to 2 times higher than the previous Galaxy S20.
The company analyzed that “The surge in sales of Galaxy S21 seems to have been affected by the active marketing of mobile carriers aiming to expand 5G subscribers and lowering the factory price compared to the previous product.”
According to market research firm Counterpoint Research, the model that sold the most in the domestic smartphone market last year was Samsung Galaxy A31.
Among the top 10 best-selling smartphones in Korea last year, the low-end models are the Galaxy A31, the 7th Galaxy A90 5G, and the 10th Galaxy Wide 4.
The share of smartphone sales at the price of less than $400 has increased from 34% in 2019 to 41% in 2020. The shipment price cut is expected to be an important factor in Samsung’s earnings.
The percentage of sales of the Galaxy S21 base model was close to 50% of the series. In the case of the previous series, the Galaxy S20, the proportion of basic model sales was around 30%.