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IDC: Samsung ranked second only to Xiaomi in the Indian smartphone market in 2020

IDC released new data on smartphone shipments in India in 2020. The total recorded number is 44.8 million units, a decrease of 2% year-on-year.

According to the latest data from the market research organization IDC, Samsung currently ranks second among the top 5 smartphone brands, with 29.7 million units shipped in India by 2020, accounting for 20% of the total market share. The Indian smartphone market is expected to reach 150 million units by 2020 after several years of growth, a decline of 1.7%.

Xiaomi topped the list with a shipment of 41 million units, accounting for 27% of the total market share, and its growth rate dropped by 6%. Samsung ranked second with 29.7 million units shipped. The Galaxy M series has a large number of online products, as well as the newly launched F series. Although online stores have achieved a strong growth of 65%, offline exports have fallen by 28%, with a total decline of 4% by 2020.

Vivo ranked third with a market share of 18%, and exports increased by 12% year-on-year to 26.7 million units. Realme ranks fourth with an annual export volume of 19 million, surpassing OPPO, and will grow by 19% by 2020. It remains the second largest online seller and is the main driver of the affordable C series.

By 2020, OPPO’s annual growth rate will continue to remain stable, mainly concentrated in offline stores, and ranks behind Xiaomi with an 18% annual share of the compact A series.

However, IDC predicts that after the recovery begins in the second half of 2020, “market growth will accelerate” in 2021. In the last three months of 2020, India’s smartphone shipments in the fourth quarter reached a record 45 million units, an increase of 21% over 2019. .



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